Adira is a monthly Hindi magazine for women and today Adira has more than 25 lakh readers in India and abroad. Adira is not just a magazine; it has become the favourite friend of women of every class. Women created a lot of buzz in Adira’s very successful event Sawan Raunak Mela. 25 women were honoured in the Hunar Queen Award organized by Adira, who are today running their business as successful entrepreneurs. In the Navratri event, more than 200 women along with Adira created a buzz of Garba Dandiya Aarti. More than 15 thousand women have become members of Adira Club from all over India.